Next on to the business cards. We want something personal and memorable. We got some really good ideas from MOO who prints custom double-sided color business cards. They have fabulous photo galleries of their past customers. We are struck by the idea that the front face can be all the same, but the back side can be different (e.g. photographer showing different photos from his/her portfolio). This really got us thinking that maybe on the back of our business cards, there should be various figurines with personality traits listed. Then as we hand them out, we assess the personality of the recipient and give the appropriate figurine. And this can also be a conversation starter. What are your thoughts of this idea?